PSM
Creative Direction
Fashion Brand, 2023

Soundproof Hoodie. Product design & creative direction for Sergh's own apparel brand. Cold futuristic look, innovative fabrics. An attempt to rethink how clothing can influence a person. Friendly recommendation — watch the film Arrival (2016) by Denis Villeneuve. 

Creative Director — Sergh Pavlov
Camera — Elena Gavrilenko
Models — Andrew Ivanov, Nee, Anastasia Prasolova
Creative Advisors— Mleko Kamen, Andrew Ivanov, Nee

 
Sergh Pavlov
Graphic Designer & Art Director
Available for Project Work, Remote

© 2025